We must
encourage our women in business because in my opinion, if you empower a woman,
you have in most cases empowered an entire family, if not the entire community.
Let me
refer to the book of all books because it serves as a reminder of what the
Creator had in mind, when He decided to create a woman.
Let’s turn to Genesis 2:
18 And the Lord God said, It is not good that the man
should be alone; I will make him an help meet for him.
21 And the Lord God caused a deep sleep to fall upon
Adam, and he slept: and he took one of his ribs, and closed up the flesh
instead thereof;
22 And the rib, which the Lord God had taken from man,
made he a woman, and brought her unto the man.
23 And Adam said this is now bone of my bones, and flesh
of my flesh: she shall be called Woman, because she was taken out of Man.
24 Therefore shall a man leave his father and his mother,
and shall cleave unto his wife: and they shall be one flesh.
As you can see from the bible passage that God has
destined that woman will always play very important roles in the family and
society at large. Any wonder why men always look up to women (mothers, sisters
or wives) for support, companionship, love etc.?
Today, society has through urbanization added new levels
of responsibilities on women, quite a number of them now play the dual role of
taking care of the family as well as pursuing a career or starting a small
business to meet up with the growing cost of living. This is has certainly put
some sort of pressure on them especially women in business.
Most women in business need;
1. Business
support
2. Access to
finance
3. Mentoring
4. Proper
web presence management
Kudos should be given to the following organizations for
deeming it fit to come to the rescue of women in business;
• Enterprise
Development Centre of the Pan-African University. This is one institution that
has stood behind female entrepreneurs through various programs such as the
Goldman Sachs 10,000 Women Scholarship Initiative
• IBM
Nigeria. For various programs that support SMEs including the most recent
Enterprise challenge for women.
• International
Finance Corporation, IFC for funding and creating a platform like the SME
Toolkit that provides 24/7 time support for SMEs.
Why Social Media Success Training for Women in Business?
We believe in the girl child! We stand solidly by our
women!!!
When the IBM Nigeria team invited us to come train 50
women who applied and qualified to be part of the IBM/EDC/IFC women enterprise
challenge, we agreed to their request to train these lovely women at no cost
whatsoever!
Take-away Tip: One strategy that has always worked for us
is “offering our service at no cost” to certain organizations such as Fate
Foundation and Full Gospel Nigeria. This has helped us truly become the leading
digital media consultants and SEO in Nigeria. So, what is stopping you from
offering some free service? Money isn’t everything…………
“The keys to
discipline –‘Start with the little things and work up to the big ones”. –
Jim Rohn
A look at what I shared with them:
1. Differentiation
– if you must succeed in the social media game, then you must differentiate
yourself.
2. Value –
one way of differentiating yourself is through the value you bring to the
marketplace.
3. Content –
without content, value will have no history.
4. Optimization
– it is great to have content but it has to be optimized.
5. Authority
– 1-4 makes you an authority in your industry overtime, if you are consistent
and focused.
Imagine, dwelling on a single power-point slide for close
to 40 minutes? It only points to the fact that it must have been an interesting
and engaging session.
During the social media success session, I watched 50
women in business; listen to me with 100% attention. Honestly, I was a bit
apprehensive speaking to a female-only class but I made up my mind to make it a
remarkable experience. It was a highly interactive, super charged and practical
training session.
The moment I uttered the last words “thank you for
listening”; I heard women clap like they had just listened to their child make
a presentation that made them proud mothers. It was a resounding round of
applause indeed!
Guess what happened as I was just settling down? Whispers
and hand written notes sent to me;
It was a special moment for me reading these hand written
notes.
It did not stop there; as soon we called it a day, I
became some sort of ‘superstar’ which by the way I am
All the ladies
wanted my business card……..
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