This is a must read for all
beauty industry professionals, especially marketing executives of Small/Medium
companies who someday plan to compete in the Regional/Global markets. The
beauty industry continues to thrive despite harsh economic conditions in most
markets. Many companies are seeing dramatic increases in growth especially in
the emerging markets such as India, China and Nigeria, while premium luxury
brands like Channel, Christian Dior, L’Oreal and some of Estee Lauder brands
are doing extremely well most notably in these emerging markets in spite of all
odds.
