Sex and Your Business
…Why
you need Sex in your Business
Disclaimer: This is not about sex business; sex in the
office, with your boss or with a client and it’s definitely not another 50
shades of anything. This is simply about Sex and your Business.
Please rewind and then re-play your last sex
experience (that’s if you have any). If not, simply re-play the last sexual
scene you saw in a romantic Hollywood movie. How was that sex moment? Did you
have a smile on your face or a frown when it ended? If your last sex experience
was awful, will you go back to that same partner? Will you bother to do it
again?
If the experience as far as you are concerned
is not worth going back to, then imagine your ‘New’ client strolling into your
office/studio/shop, only to leave with a frown on his/her face as a result of a
most awful experience due to your lack of proper customer service conduct. Imagine
for a second that you are that customer and the business belongs to some other
person. Will you ever go back to that same company? At what cost will you be
willing to patronize the same outfit for even another product or service?
This brings us to the reasons why you need sex
in your business.
First off, don’t be “a one-minute guy”. In running your business you don’t want to be
that person who doesn't last long. You must be able to create a long-lasting
relationship with your clients, every last one of them. And it does not have to
be only to get the job done. Get into the process of leaving a good first impression,
even when it’s only a “hello, its nice to meet you” scenario. Creating a great first
impression is one important tool you’ll readily find useful in all your business
dealings.
Secondly, It’s not about “the” orgasm- it’s about “how”
you orgasm. Don’t get too busy trying to get all the right
things done and you miss the chance to do it right. You can create an
incredibly good product or packaging but you might end up delivering it in such
an unpleasant way, that your client simply wants no part of it. Doing the right
thing at the wrong time is always a disaster. Watch how you give your client an
orgasm. It isn’t an event, it’s a process.
Next, Get to know their secret desire(s). Everyone has a secret
desire, wish or fantasy. Like you would in sex and as you should in business,
getting to know your client’s secret desire(s) isn’t optional – it’s très nécessaire. Understand
their needs and be ready to serve that need and make their desire(s) come true.
Remember, you’re in business because of your client. It’s understandable that
some “special” clients have an insatiable desire yet you might want to make it
your job to find their weak point and satisfy their needs or they might seek
out someone who will.
Up next is, Know You. I wish I can
elaborate on this one but you’ve got to wait for my next post on “YOU &
BUSINESS”.
As an entrepreneur, Self-esteem plays a big role in how you feel about yourself
and how you handle relationships with clients. It
is essential that you come to know “YOU”. Understand how you work and what suits
you. Your clients will appreciate it when they know they’re dealing with
someone who fully comprehends his or herself. Customers want to deal with
someone who is Confident about the product she’s selling to them or the service
he’s recommending to them. They want an assurance that who they’re dealing with
has a comprehensive knowledge of what he or she is doing, someone who is an
authority figure and isn’t afraid to show it. It takes a lot of self-knowledge
to radiate that kind of confidence. So, KNOW YOU!
Communication is Everything. As important as communication is in sex, so
it is in your business. Don’t miss it and don’t do it wrongly. Relationship
experts say that of all we do in our lives, communication alone takes about 90%
of our life time. In your business dealings, you must learn how to pass your messages across in ways your
clients can hear and understand without any form of misinterpretation. Your
body language is as important as your spoken and written words. So watch your
body language also. Are your communication signals clear enough not to be
misinterpreted? Get your communication skills off the dusty shelve, polish it and
make good use of it.
Never let it get stale. This is a cardinal rule
of sex and it’s even more vital in your business. Never let your business (idea,
operations, processes, etc.) get stale. As soon as your business loses it rhythm,
you lose your clients. Be in tune with recent happenings around you and in your
business environment or industry. As an entrepreneur you must be innovative and
dynamic yet be careful that you don’t become a bandwagon entrepreneur. Draw the
line between being “in fashion/trendy” and simply following the crowd. Keep the passion of your business high and your
clients will be drawn to it.
You know sex sells, so give your business a facelift
or makeover and sell your business in a unique sexy way that will give your clients a “sexual” business
experience and hear them “moan” for more.
‘Wale Babatunde; The Unconventional SME Consultant
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