School of Success For All BeautyPreneurs

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                                    "What kind of information are the consumers in my industry really craving for at the moment?"

Whilst it is a great thing and indeed commendable for beauty business owners to get some practical business training, as well as join reputable professional associations in the industry, I must stress that such certificates alone will not guarantee your success in the world of business.

You might have been trained at the London School of Beauty but if you're like most 'beauticians' that I've come across, i'll wager you're yet to discover the greatest entrepreneurial school in existence.

Instead of beating your chest over the latest induction in that high profile association, you need to enroll today, quickly, in the greatest school of entrepreneurship ever known to mankind and i must quickly add that you do not need a degree or masters certificate to enroll in this school. And you will not be discriminated against on account of your skill-set (though its very key), age, financial or marital status.

Genuine, serious students don't graduate from this school, just as you will never be issued any certificate. But you must be ready to remain a student everyday - for the rest of your business life.

However, i can promise that you will be rewarded with glorious business success that will confound your bankers and overwhelm your competitors.

Enough already i hear you say!!! Okay, so what is the name of this great entrepreneurial school?

Its simply called - The School Of Customer Behaviour. Not the fanciful or glamorous name you were expecting right? Hold On, let's learn the lessons first. So why must i become a lifetime student in the school of customer behaviour, i hear you ask? I'll tell ya.

It is Because your customers, more than anything else, will determine your success today, tomorrow and always. Are you a real Entrepreneur? Are you a true BeautyPreneur? If you answered yes to both questions, then let me strongly remind you that your position in life dictates that your number one allegiance is to your customer. If you truly want to discover sales boosting secrets and strategies to grow in leaps and bounds, then the only school you must belong is one that'll show you the mysteries of customer allegiance.

The Customer Is The Most Powerful Force In The World

Yes that client is the most vital tool to your success as a BeautyPreneur. She has more power than all the Social Media Ads & Campaigns you'll ever spend money on. (Please ask Arik Air about their experience with Omojuwa...#arikwhereismyipad).

That one customer can sign and seal your business funeral irrespective of all the academic medals hanging on your wall. And no customer ever buys or pays for a product (or service) simply because the producer is an academic or a highly decorated professional.

Without the customer, no economy indices will ever be made and no business experts will be known.

You see, you may not know it, but there is no big time successful entrepreneur around the world who is not a student in the School Of Customer Behaviour. Again you might want to borrow some wisdom from my business mentor of all times - Sir Richard Branson. Now, don't listen to liars. Bill Gates' success just like any other entrepreneur is not due to his knowledge of technology. In fact, there are thousands of people with higher knowledge of technology than Gates. Unknown to you, and most business owners, he was and still a student of this great school. His knowledge of technology is simply a tool to create products, but the products and services were created and ably marketed with success precision based on the "insider knowledge' acquired from this school.

Your 100unit Compulsory Course in The School Of Customer Behaviour

To be a successful student of this school, there is only one major, 100unit course you must study everyday and pass at all times. It is called: "Always try to discover what your core customer really desire at the moment." However, this 100unit course is made up of 5 vital, must-not-toy-with daily assignments. Yes you read right. DAILY ASSIGNMENTS!!!

Here you go:

a) Your Competition: This daily assignment entails asking: "What do the consumers in my industry really hate about my competitor(s) at the moment? In what areas are they fed up with the competition - but will be so happy if I solve and provide solutions to? Why are the customers not speaking out about their dislike or frustrations?'

(NB: The main reason for this daily assignment is to enable you to quickly and always fill the gap and, then grow your business on the failure, laxity, flippancy, and overconfidence of your competitors. Every BeautyPreneur in this industry, can take advantage of this powerful strategy and smile to the banks! Just check it very well, your competitors are currently failing in one way or another you can quickly take advantage of. Plus, one single company cannot fully meet all the needs of beauty consumers - so there, find what ain't working and fill the gap)

b) Pricing Advantage: In this daily assignment you need to ask, "What best price points and differences will the majority of customers in my industry be willing to pay for my products or service at the moment?'

(NB: This assignment will enable you discover premium fees or pricing structure for your product or service. You can easily overcome price wars that half-hearted business owners commonly engage in.)

c) Education: Every day you must ask yourself, "What kind of information are the consumers in my industry really craving for at the moment?'

(NB: The reason for this assignment is to enable you employ the power of customer education which is one of the most effective strategies to strongly improve sales, profits and earn strong loyalty from customers.)

d) Product/Service Fulfillment: This entails a daily exercise, a 'strengthening of your muscles' by asking: "What additional product / services would make customers in my industry feel more fulfilled?' What product/service will provide true value and meet their needs more adequately?

e) Unique Buying Proposition: Traditional business schools will call this one USP - Unique Selling Proposition, but am of the new school of thought, we call it the U.B.P. So what is special about this particular assignment, you ask: "Well, there are certain key words, phrases and sentences that do really turn on the buying emotion of the core customers in our industry and make them prefer certain product/service to the competition" 

Find those words, experiment with them, use them in your facebook posts, your tweets, bulk sms/email and on your website. And i bet you, you'll soon have more clients than you ever thought possible.

VERY IMPORTANT WARNING: Please let me repeat that you must carry out these 5 assignments on a daily basis. In fact, it is better you assign a few hours each day for to attend to them. And do remember. There is only one lecturer in this school - and he is like the river crocodile that is always very volatile to strangers, yet extremely loving, benevolence and merciful to its young ones!

Who is this all-powerful lecturer in the School Of Customer Behavior? S/He is the Customer. S/He's the king and he rules with finality. The day you miss out on any of the 5 assignments above, be prepared for some serious punishment. You may be punished with low sales, poor responses to advertising promotions, dwindling profits, customer resistance to your offers, competition hijacking your customers, etc. 

On the other hand, if you take the assignments very seriously, you will discover more about your customer on a daily basis. Then, using the knowledge you gain, your interaction with your clients will become even more productive and you will be bountifully rewarded with increased sales, higher profits and high performances and sure enough, you will enjoy better results in your advertising and marketing campaigns.

Another very important reason you must enroll in this school is the fact that it remains the only way available for you to uncover topmost secrets and opportunities that you can use to edge out the competition. Yes Edge Out the competition i said (All is fair in love & war!!!).

If you diligently go through the School Of Customer Behavior on a daily basis, you will soon be in a powerful position to churn out products and services that your customers are ready and more than willing to pay for.

So, dear BeautyPreneur, if you'd been wondering how or where to find the school that will empower you with real, bankable and profitable new ideas not available in any academic institution, which will help you overcome poor sales and profit problems, below average responses to advertising, look no further.

Simply enroll in this school today - The School Of Customer Behavior!

See you at the top!!!