What NOT To Do When Building Your Brand

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For we are his workmanship, created in Christ Jesus for good works, which God prepared beforehand, that we should walk in them.–Ephesians 2:10

If I asked you to come up with a brand that captivated you, I know you could probably rattle off dozens: Starbucks, Apple. Ellen DeGeneres. Oprah. But what about those brands that have shattered or disappeared before your very eyes? What happened to them? Brands like Kmart (if you’re of a certain age, you’ll remember when this was the go-to store). Tiger Woods, Izod, etc. In this era of social media, where we step into our brand with every tweet and post, it’s crucial to look at how a can fall so quickly from the A-List to the D-List.

Here are what I see as the most common branding mistakes. I call them “The Four Ds”

THE SUCCESS - O - METER

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THE SUCCESS – O – METER

Regardless of your definition of success in life, there are certain telling traits – key characteristics that more often than not tell how successful or otherwise an emerging (beauty) entrepreneur will be a long time before the world begins to call him or her one.

So what are those traits that indicate the Success-O-Meter of a BeautyPreneur? How would you know if you are one of those “success-prone BeautyPreneurs? Is it at all possible to increase your temperature level on the Success Thermometer?

Professional Beauty Johannesburg 2012

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Professional Beauty Johannesburg 2012

Gallagher Convention Centre

2nd & 3rd September

Doors open on Sunday at 10am to 6pm and on Monday 10am to 5pm.

Professional Beauty is back at Gallagher Convention Centre for the highlight of the Johannesburg beauty industry. With over 200 of the top companies exhibiting with us and showcasing their latest brands this show is not to be missed. Covering skincare, body treatments, waxing, tanning, nails, clothing and equipment this two day event has everything the industry professional needs to network, see the latest trends and gather information to take their business to the next level.

What to look out for:

International Spa Convention - Medical Aestheitics Convention - SAAHSP Educational Programme- Nail Competition - Make Up Competition - Skin Care and Equipment Showcase - Vibrant Retail Area - Medical Aesthetics Sector

Get the recognition you deserve and display your skills. Great prizes up for grabs.

PROFESSIONAL BEAUTY JOHANNESBURG 2012

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Professional Beauty Johannesburg is not to be missed 03-08-2012

Professional Beauty Johannesburg is not to be missed, this year we have pulled out all the stops to bring you an event to remember. Not only is Hall 2 packed full of the latest in skin care, equipment and anything else you could possible need for your business but we also have Professional Hair running alongside in hall 3. Register now for free to gain easy access to both exhibitions. Click Here

Professional Beauty - Sebta announces call for entries

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Professional Beauty - Sebta announces call for entries

Sebta – the student electrotherapy beauty therapist award – has launched a call for entries to its 2013 competition.

Now in its seventh year, Sebta, which is sponsored by Carlton Professional, is open to all Level 3 and above students and is not exclusive to colleges using Carlton Professional equipment.  

 

Only one student will be crowned Sebta Student of the Year 2013 and will win £500 and a Carlton Professional Ultraderm machine. The student’s supporting lecturer will win £250 and the winning students college will be awarded the Sebta College Winner Logo and Sebta College Trophy, plus £1,000 redeemable against Carlton Professional products.

 

The 2012 winner Julie Parr of New College Nottingham said: “Sebta highlights the diversity of electrotherapy and through the college entrants, indicates and showcases to the beauty industry the calibre of their potential new ‘recruits’.”

The final will be held in June 2013. Enter via www.sebta.co.uk